DVRs, Downloads Forcing Change In Ad Rates (Arts Journal)
Story date: 2007-10-10 06:36:49
Added on: 2007-10-10 15:00:07
"Right now, the biggest drama on TV isn't a cop show or a medical show. It's the attempt by you to dodge the commercials." As a direct result of new digital technologies, "by the end of this TV season, the system could go haywire. Advertisers and the TV networks have agreed on a new system.
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