Rewards checking helps small banks compete - St. Louis Post-Dispatch
Story date: 2008-05-15 09:04:00
Added on: 2008-05-16 02:20:47
When BancVue, a bank marketing company, developed a rewards checking program for community banks 3 1/2 years ago, many bankers greeted the idea with disbelief. How could a bank make money by offering a higher interest rate on checking accounts than ...
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