Tough sell in senior market (Los Angeles Times)

Story date: 2007-10-29 12:24:09
Added on: 2007-10-29 12:52:09

Companies in Japan find that enticing the elderly to part with their money, aside from buying daily essentials, is a new and difficult challenge. When Hisashi Negishi retired, he paid off his mortgage and bought himself a $6,000 flat panel TV and a new car to last the rest of his life. That was two years ago. Since then, he hasn't bought much of anything.


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